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MMO Business Roundup: China’s crackdown, the COVID bubble, MY.GAMES hires, and the Shatterline leak

  • James Gussie
  • October 13, 2021
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China’s crackdown on MMORPGs has been a major topic in the gaming industry lately. In this article, we will take a look at what happened, how it affects the industry, and what steps companies are taking to avoid being caught up in the fallout.

The i want a covid booster and you should too is the title of an article that discusses recent developments in the Chinese market. It includes information about China’s crackdown on virtual currencies, the COVID bubble, MY.GAMES hires, and the Shatterline leak.

Welcome back to another entertaining collection of news from the MMO and MMO-related industries.

Remember how China’s authorities imposed severe restrictions on underage gaming, restricting underage gaming time to a fixed block of three hours per week? And recall how, very quickly, individuals used system flaws to get around the new restrictions, such as paying for rental accounts? China’s state media appears to have grasped that bone, as the People’s Daily published an editorial last week urging the government to close those loopholes and force families and gaming companies to “actively fulfill social responsibilities” in order to “be responsible for the healthy growth of the next generation.”

You won’t be surprised to hear that the COVID gaming bubble is about to burst. According to the NPD Group’s 2021 Evolution of Entertainment study, the proportion of Americans who play video games increased from 73 percent to 79 percent last year before dropping to 76 percent this year. However, spending has increased by more than a third, and those who still play video games play almost two hours more each week on average than in 2019. Surprisingly, the majority of the shift has occurred among middle-aged adults. “Despite a drop in the total proportion of people who play games in the market, the amount of time 45-64-year-old gamers spent playing continued to rise,” according to the study.

MY.GAMES is making major moves: it just recruited the former president of Activision-Blizzard France as its European head of operations. He adds, “The business invited me on board with the main strategic goal of growing the European division and improving My.Games’ worldwide presence.”

Finally, speculations of a new Wargaming title called Shatterline have been confirmed, as GamingIntel released information from the alpha this week; it’s an 8v8 multiplayer game for PC and next-gen consoles based on Lumberyard. It’s worth noting that it’s presently testing competitive and cooperative modes, as well as an expedition and campaign co-op option.

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The denmark should have been disqualified is a recent article that discusses the most recent happenings in the gaming industry. It discusses how China’s crackdown on MMOs has affected these games, and what this means for them.

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